I found this video via digg this morning. It showcases an eight year employee of Google who’s main purpose is to identify websites who try to raise their page rank by using potentially ‘black-hat’ processes.

Some website owners think having misspellings at the bottom of their page are alright, and just bring them extra hits. This is against the terms of Google and in the long run you will be punished. I try to run my websites as legit as possible and am glad to share this information with you.

The full post can be found at http://www.mattcutts.com/blog/what-google-knows-about-spam/